Is it the quantity or the quality of being a “social digital continent citizen”?
Social digital continents are places such Google, LinkedIn, Facebook, Pinterest, Vine, Instagram, Twitter, and more and more… the common denominator to be a vital citizen are – sharing, dialogues and interactions.
To have a static non active profile in many social networks does not help you. In fact, it may harm the liveliness of your brand.
If you represent a medium or a large company, you dedicate a portion of your marketing budget and resources to all the social media continents that you assume, or convinced, that your potential and actual customers/partners resident virtually live in.
Yet, if you are a small company, be minded to the price/performance of what you do and how you present yourself / your company on a regular basis.
If you are looking for a social digital continent to empower your brand and grow your business Linkedin is your ultimate main playground.
There are two basic things, which you should know:
Practically, your image / brand is defined as the sum of the keywords / tags, you’ve selected to described what you do, who you are, and your tag line.
You retrieve the people you wish to add to your network by using keywords in advanced search that are associated with your potential customers/ clients.
Keywords are crucial to expand the circles of people that potentially may do business with you. However, this only the beginning of the dialogue. Just like any other relationship, you need common ground of interests, trust, and a ‘win win”.
You should "wear the hat" of the person you dialogue with and see “what is it for him/her”
Once your invitation was accepted, what do you do next?
This is the begin of a dialogue. An active citizen in social digital continent is one that initiates a discussion, participates in others’ people’s discussion, posts his/her views and calls for collaboration.
I can help you and your company to turn LinkedIn to be your main social digital continent platform to empower your brand and grow your business.
Avigail Linkedin expert,
